„If your child suddenly does not want to walk anymore but you know you will find your second child crying in front of the closed door at home if you do not hurry up now. Then, just then, you do not have with you a 5m long and 3 kg heavy baby sling with batik pattern to carry your crying child home. You only were shopping and not on a mountain hike. But just for those little everyday emergencies it needs a simple, light and handy carrying aid.”
From these “everyday emergencies” Andrea Müller and Barbara Wenk made a virtue. They agreed: “Functionality and style must not exclude each other – also not for baby slings” and founded the label AíBí under which they have addressed practical concerns by presenting them in aesthetic beauty, ultimately reaching a place where functionality and fashion fuse.
Uncannily clever, indeed.
Aí&Bí Ltd. was founded in December 2013 by Andrea Müller and Barbara Wenk. It is a start-up company with its seat in Binningen/BL, Switzerland. Under the brand AíBí the AíBí prêt à porter: the new baby sling scarf, was launched in April 2015. With this innovation the company has reached the final in the SwissInnovation Challenge 2015 (http://innovation.swiss-challenge.org/de/impressionen) and got the 11th place out of 107 participants.